Marketplace
Management

A third-party marketplace is an online platform that allows independent sellers to offer their products or services to a wider audience. The marketplace operator provides the infrastructure, such as a website, and often handles aspects such as payment processing and customer service. Third party sellers are usually responsible for the quality of their products and shipping.

Overview Marketplaces Europe

This chart provides a comprehensive overview of e-commerce marketplaces in Europe, divided into different categories. At the centre are the generalists – broad-based marketplaces that cover a wide range of product categories, including big names such as Amazon.co.uk, eBay and Allegro. These platforms are the first port of call for many consumers when shopping online and offer an impressive range of products.

On the right are international marketplaces such as Alibaba.com and Etsy, which offer global reach and a platform for a wide range of sellers and buyers from different countries.

At the bottom of the chart are specialist marketplaces such as Zalando and ASOS, which focus on fashion and lifestyle. These specialists target a niche and offer deep expertise in their respective segments.

In addition, the chart highlights regional players that are strong in specific geographic areas, such as Tesco in the UK or Boulanger in France. These marketplaces often cater to the needs of local consumers and offer specialised services tailored to regional preferences.

Our agency is dedicated to helping brands and retailers realise the full potential of these diverse marketplaces. Whether it’s increasing visibility in a specialised segment or building a presence on the major generalist marketplaces, we offer strategic advice and operational support to maximise your e-commerce success.

Amazon

Ensure efficiency gains: With over 20,000 optimized products and several thousand campaigns, we have generated sales in the tens of millions for our customers to date and know exactly which adjusting screws are available to achieve maximum success. We look at where you are with your presence and where you could be, suggest what will take you further and – most importantly – then enjoy the success together.

eBay

E-commerce professionals know: The number 2 is eBay. Over 18 million users per month primarily search for new goods for immediate purchase.

Whether eBay ads, eBay audience targeting (via DSPs), design and creation of best-in-class product listings and ebay stores, rating management, internationalization (including for AT, CH, UK, FR, IT, ES, NL, USA, CA), trust building via eBay Plus, eBay warranty, authorized dealer badges and much more.

Wayfair

Wayfair is one of the leading home and lifestyle marketplaces in the US, Canada, the UK and Germany. More than 21 million customers decorate their homes with Wayfair products from around 11,000 sellers. As a seller, you can benefit from this reach and showcase your products to a wide audience. Wayfair also offers a wide range of advertising opportunities. For manufacturers in the furniture, outdoor and living sectors, Wayfair is definitely a useful addition to their sales strategy.

allegro

Allergro has 14 million active customers and an online shopping penetration of 69% of the Polish population. This makes it the clear market leader in Poland.

Media Markt Saturn

MediaMarktSaturn records up to 35 million online visits, more than 6 million customers per day and offers unrivalled brand awareness in Europe and online shops in 12 countries.

bol.com

Bol has 13 million active customers in the Netherlands and 50,000 sales partners who offer a total of 34 million products from a wide range of sectors.

Kaufland

As a marketplace, Kaufland is not to be underestimated. With the Kaufland Global Marketplace you can potentially reach over 56 million online customers and sell simultaneously on Kaufland.de, Kaufland.cz and Kaufland.sk.

Metro

A key advantage of the Metro marketplace is its strong brand and established customer base, which promises sellers high visibility and access to a marketplace that emphasises quality and professionalism.

Zalando

As Europe’s largest online marketplace for fashion, Zalando offers a comprehensive range of clothing, shoes, accessories and beauty products from local to international brands in 13 languages. Last year, the company generated sales of €10.45 billion, making it the marketplace and online shop with the highest sales in the fashion segment in Germany.

Marketplace Management