A third-party marketplace is an online platform that allows independent sellers to offer their products or services to a wider audience. The marketplace operator provides the infrastructure, such as a website, and often handles aspects such as payment processing and customer service. Third party sellers are usually responsible for the quality of their products and shipping.

Overview Marketplaces Europe

This chart provides a comprehensive overview of e-commerce marketplaces in Europe, divided into different categories. At the centre are the generalists – broad-based marketplaces that cover a wide range of product categories, including big names such as, eBay and Allegro. These platforms are the first port of call for many consumers when shopping online and offer an impressive range of products.

On the right are international marketplaces such as and Etsy, which offer global reach and a platform for a wide range of sellers and buyers from different countries.

At the bottom of the chart are specialist marketplaces such as Zalando and ASOS, which focus on fashion and lifestyle. These specialists target a niche and offer deep expertise in their respective segments.

In addition, the chart highlights regional players that are strong in specific geographic areas, such as Tesco in the UK or Boulanger in France. These marketplaces often cater to the needs of local consumers and offer specialised services tailored to regional preferences.

Our agency is dedicated to helping brands and retailers realise the full potential of these diverse marketplaces. Whether it’s increasing visibility in a specialised segment or building a presence on the major generalist marketplaces, we offer strategic advice and operational support to maximise your e-commerce success.


Ensure efficiency gains: With over 20,000 optimized products and several thousand campaigns, we have generated sales in the tens of millions for our customers to date and know exactly which adjusting screws are available to achieve maximum success. We look at where you are with your presence and where you could be, suggest what will take you further and – most importantly – then enjoy the success together.


E-commerce professionals know: The number 2 is eBay. Over 18 million users per month primarily search for new goods for immediate purchase.

Whether eBay ads, eBay audience targeting (via DSPs), design and creation of best-in-class product listings and ebay stores, rating management, internationalization (including for AT, CH, UK, FR, IT, ES, NL, USA, CA), trust building via eBay Plus, eBay warranty, authorized dealer badges and much more.


Wayfair is one of the leading home and lifestyle marketplaces in the US, Canada, the UK and Germany. More than 21 million customers decorate their homes with Wayfair products from around 11,000 sellers. As a seller, you can benefit from this reach and showcase your products to a wide audience. Wayfair also offers a wide range of advertising opportunities. For manufacturers in the furniture, outdoor and living sectors, Wayfair is definitely a useful addition to their sales strategy.